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  • Wendy Oliveras, MS

Top 5 Reasons Why You Need to Embrace Change in Your Business

Nothing ever stays the same. This Pandemic has certainly taught us that hard lesson. We can try and convince ourselves something is working and not to mess with it or try to change it. But change comes in different forms, at unexpected times, and for different reasons. Just as "elements of change" constantly occur on the chessboard, so too can unexpected elements of change occur in your business. This is why it is so important for you to stay vigilant. What are your direct competitors doing in your marketplace? Have you noticed if your clients’ needs have changed? If so, pay close attention to what has actually changed and try to understand why this change has occurred. This way, you can proactively make the necessary adjustments for positive change to stay competitive and gain an edge in your respective industry.

Remember, a successful business is one which is run by efficient and determined employees. Every CEO and its employees have a responsibility towards the future success of the business. Unfortunately, many business owners can be stubborn, set in their ways of thinking, and afraid of change. As a result, they miss out on great opportunities for potential growth and development and set themselves up for failure. Don’t be that CEO!


Therefore, I highly recommend the following top five reasons why you need to embrace change in your business because if you don’t, your business will regrettably fall behind new market trends, including technology.

  1. If you don’t adjust your products or services based on your clients’ needs, the message you send is you don’t care about them.

  2. If you don’t acknowledge something is not working or ignore your clients’ feedback for change then you miss out on the opportunity to improve and stay competitive.

  3. If you don’t recognize your fears and remain in a constant state of fear of change, you will stifle yourself and the future growth of the business.

  4. If you don’t believe change is for the better, then you will not produce improved outcomes and subsequently remain in a negative position and continue to lose sales.

  5. If you don’t embrace overall change, you reveal a lack of flexibility and will eventually have to close the business because you won’t be able to keep up with the fierce competition.

By developing strategies and preparing for future success, you learn to make adjustments in the business when and where necessary along the way, as well as engrave a strong foothold in your marketplace. By showing you care about your clients’ needs and embracing the changes that are necessary in your business, you ensure a positive path towards success. So, embrace change because change is good!